Snact is on a mission to make beautiful snacks out of ugly fruit. We asked founders Ilana Taub and Michael Minch-Dixon to tell us more about this masterful makeover.
How are you changing things for the better?
We use surplus fruit to make our snacks. Surplus is produce that would otherwise be discarded for being too small, too big, too ugly or simply too abundant. Rather than letting it go to waste, we save it and turn it into our delicious fruit jerky. It’s 100% fruit—nothing more, nothing less—and we make it in the UK with predominantly British produce. Using surplus means reducing waste along with the environmental and social costs related to it.
Who or what inspires you?
Seeing lots of people take an interest in making small changes that together make great impacts. You don’t have to be an activist to shift your habits and be more aware of your contribution to the world. From a business perspective, we’re inspired by people who go against the grain with integrity, and who manage to take care of the planet, their communities and social issues as part of their business. We admire Yvonne Chouinard and his company Patagonia, and the political activism and boldness of Ben & Jerry’s.
What’s your most fun challenge?
Not many people know what surplus means, and while everyone knows the meaning of food waste, we don’t want to give people the wrong impression. It’s not an easy feat to quickly and concisely communicate our mission, so our customers know they’re picking up a snack that has a different story, and that by choosing it they’re contributing to something good. Most people see a dried fruit snack, when really it’s so much more.
How can others help you with that?
We call our customers Snactivists, because simply by eating our fruit jerky they are making a positive act. Snactivism is about seeing the best in things, and believing that lots of little acts come together to make big changes. We often ask Snactivists to share on social media what other stuff they do in their everyday lives to contribute to sustainability and positive change. Snacking on fruit jerky is great, but it’s just the beginning!
What’s your guilty pleasure?
The whole point of setting up a sustainable and healthy snack brand is that we can have the pleasure of eating it completely guilt-free!