Daianna Karaian, Founder and Editor
Daianna set up Thoughtful to help people live better by connecting them to things that are made better. She’s finding the cycle of trial and error, failure and success, in perfecting homemade sourdough bread a perfect metaphor for startup life. @daiannatweets
Flora Neville, Writer
Flora has written for national publications including the FT and the Spectator on everything from politics to architecture. She is currently working in a hostel in South East London while looking into entrepreneurial solutions to social issues. @FloraENeville
Danko Stjepanovic, Photographer
Danko is a London-based photographer. He’s covered war, conflict and social topics for French agency Sipa. A great opponent of multitasking, he’s either reading, taking long walks or longer rants. He misses making fire. @danko_s
Louise Mushet, Writer
Louise is a multidisciplinary designer fascinated by objects, experiences and research. She is currently based in London working for one of the UK’s largest cancer charities. She enjoys drawing, reading, taking photos and making banana bread. @louisemushet
Chloë Stewart, Writer and chef
Chloë is an upcycler of leftover foods and creator of no-waste recipes. Her food draws from a multicultural background and desire to eat her way around the globe. Blogging, catering bespoke events and launching pop-ups around London, she’s on a mission to fight food waste, one plate of ‘bestovers’–best leftovers–at a time. @nibsetc
Marta Perez Cajal, Writer
Marta is a London-based fashion and design specialist who’s lived around the globe for the past 15 years. She easily feels at home as long as she can practice her cooking, have her husband by her side, and get a fast wifi connection speed.
Robbie Dale, Creative Consultant
Robbie is a creative director and writer based in London. He helps clients on interesting ways to engage with new audiences, and thinks the world would be a better place if we were all a bit more curious. @todaydothis
Special thanks to Jason Karaian, Phil Rumbol, Sam Miller, Kai Brach, all those who’ve provided feedback, support and encouragement from the start, and everyone else who made the HOME issue possible.
We like to live well,
and we want to make good.
So we’re building a movement of creators who want to make things better, by making better things.
We are enterprising people who are making a living by making a difference. Fixers and makers who see treasure where others see trash. Artists changing hearts and minds to change the world. Designers, builders and storytellers who want to create the future today. Forward-thinkers who think there’s a better way of doing things.
We want the things we make, do and buy to give us pleasure, not guilt. We want to do work that’s both mission-led and design-driven.
We are creative. We are generous.
We are Thoughtful.
Goldfinger Factory creates and sells bespoke furniture from its studio and showroom at the base of the iconic Trellick Tower in West London. On a mission to make waste into gold, it helps local artisans make a living while giving a second life to reclaimed materials. A creative hub, it offers workshop space for artisans, a training academy for local youth, and food, drink and event space in its café.
The House of St Barnabas is a members’ club challenging stereotypes and redefining the notion of exclusivity. Located in the heart of Soho, it’s a creative, vibrant space with a social mission—to break the cycle of homelessness and social exclusion in London through accredited qualifications, work experience, real job opportunities and mentoring in its on-site employment academy. And all the heritage, art and culture its members could want.
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