All who worked hard on Thoughtful magazine’s PLENTY issue



Daianna Karaian, Founder and editor
Daianna is on a mission to help thoughtful, creative people learn from and collaborate with each other to do world-changing work. As part of her midlife crisis, she has started learning aikido and the cello. @daiannatweets

Heather Knight, Cover artist
Heather is a graphic designer based in London. She loves designing for disruptive start-ups, businesses and brands who are are positively changing our world. You can usually find her exploring ways to use creativity to inspire real change, such as her work with Fashion Revolution. @heatherknight08

Lu Mascaro, Writer and printmaker
Lu Mascaro is a visual artist living in Toronto, Canada. She’s the heart and soul behind Uppercase Press, a design and letterpress studio, where she works with clients to create thoughtful and timeless impressions. @uppercasepress

Becks Collins, Writer
Becks is a semiotician, writer and cosplay enthusiast based in London. In the past she has designed installations, curated exhibitions and even went to university twice. She now spends her time analysing culture, managing international research projects, collecting feminist comic books, and practicing archery whenever she can. @semioticlondon

Alexandra Lunn, Illustrator
Alexandra Lunn is an illustrator and designer based in London. She uses bold shapes and confident strokes to convey messages on contemporary culture and modern day society in clever and thought provoking ways. @alexandra_lunn

Rachel Goldie, Writer and designer
A research-based designer, Rachel’s work explores the capacity of textiles as a communicative media. She seeks to identify how design can facilitate expressions of identity and encourage empathy. Her work demonstrates a strong design narrative, exploring material relationships and textiles within a societal context.

James Scroggs, Music man
James is a marketer and business strategist of 25 years, including VP of Marketing at MTV and SpinVox. He now runs M.C.Overalls (a workwear fashion brand), HΩΩPLONDON (a strategy consultancy) and HΩΩPMUSIC (managing four UK artists). He’s Chair of the Campaign Against Living Miserably (CALM), Trustee of The Mix, and a mentor for The Marketing Academy. @scroggles

Natasha Lampard, Writer
Natasha is the co-founder of Webstock, of Lil Regie and the founder of Extraordinary Tales of Strength & Daring. She loves soup, the work of Joan Hickson as Miss Marple and the creation of spaces, both online and IRL, that delight. She’s writing a children’s book. It’s taking a long time. @tashmahal

Meredith Whitely, Writer and chef
Meredith is the flavour-loving founder of Food At Heart. She helps people eat and live in a more mindful and delicious way through her joyful eating programme and cookery workshops – with a little chocolate making on the side. Australian by birth, she lives in the UK. @meredith_foodatheart

Last but never least…

Special thanks to Jason Karaian, Rowena Cumner, Robbie Dale, James Quarles, Phil Rumbol, Craig Mawdsley, Dom Boyd, all those who’ve provided feedback, support and encouragement from the start, and everyone else who made the PLENTY issue possible.


We like to live well,
and we want to make good.

So we’re building a movement of creators who want to make things that make a difference and inspire others to do the same.

We are enterprising people who are making a living by making better things. Fixers and fabricators who see treasure where others see trash. Artists changing hearts and minds to change the world. Designers, builders and storytellers who want to create the future today. Forward-thinkers who think there’s a better way of doing things.

We want the things we make, do and buy to give us pleasure, not guilt. We want to do work that’s both mission-led and design-driven.

We are creative. We are generous.

We are Thoughtful.

Supporting Friends


thoughtful contributors supporters plenty

MOO believes design tells a story about us and what we stand for. Its vision is simple but ambitious: “great design for everyone.” So it makes it easy for anyone to create beautiful, expertly crafted business stationery and promotional materials to help start conversations, open doors and strengthen relationships.


thoughtful contributors sponsors home

The House of St Barnabas is a members’ club challenging stereotypes and redefining the notion of exclusivity. Located in the heart of Soho, it’s a creative, vibrant space with a social mission—to break the cycle of homelessness and social exclusion in London through accredited qualifications, work experience, job opportunities and mentoring in its on-site employment academy. And all the heritage, art and culture members could want.


thoughtful contributors supporters plenty

Green Lab is a workspace for entrepreneurs and other agricultural mavericks who are designing beautiful solutions to complex food problems. Encouraging creativity, collaboration, experimentation and play, it incubates ideas that make food systems more productive and resilient, and that can put more natural and healthy food on our tables.

Are you creative? Want to change things for the better? Learn about how we work with contributors and supporters here, and get in touch at

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