Welcome to Thoughtful.


I believe that when thoughtful, creative people come together they can change the world. So I created Thoughtful, a community of creators who want to make things that make a difference, and inspire others to do the same.

We’re designers and entrepreneurs, artists and storytellers, doing work that’s mission-led and design-driven, clever and thought-provoking. We’re the vanguard of a movement that’s making things better by making better things.

Through our creative guild Thoughtful Works, we work hard to make this way of doing business the norm. Together with our community we deliver an independent quarterly digital magazine, fortnightly newsletter, series of events, and outreach campaigns to inspire as many creators as possible to do the same.

Thoughtful exists to grow our impact, individually and collectively. Because we each hold in our heads and hands the spark of creativity that brings into form things that can change the world. Join us.

Daianna Karaian, Founder


welcome to thoughtful daianna karaian

Photo by Danko Stjepanovic